Live Oak Custom Homes · Brand Direction

The Aspirational Update, on one page.

The elevated look and voice for Live Oak's social presence: professional authority with a warm, luxurious aesthetic. A feed that reads like a curated design portfolio.

Prepared by Krate Solutions
Date 07.09.2026
Status For review with Richard & Lynna

01The Palette

Black
#111111 · primary
Cream
#E1D5BD · primary
Warm Neutrals
supporting surfaces
Deep Maroon
#8A2529 · accent
Gold
#FCD846 · accent

02The Typography

Montserrat · headers, overlays, structure
Built by engineers. Loved by families.

Clean, modern, confident. Carries headlines, navigation, and the minimal text overlays on video.

Crimson Text · body, elegance, warmth
There is just something about a Live Oak home.

Traditional and elegant. Carries body copy and the moments meant to feel timeless rather than trendy.

03A Post, In The New Voice

LO
liveoakcustomhomes
Oso Vista · Corpus Christi, TX
Coastal custom home great room with cathedral ceiling and exposed beams
Sample · Created with AI
Save or splurge? Start behind the walls.
In real posts, this becomes a real Live Oak photo

Save or splurge? In a coastal build, the answer starts where nobody takes pictures: behind the walls.

Here is where we never save:

✅ Windstorm-certified framing, standard on every home we build
✅ Cathedral ceilings with real exposed beams, not veneer
✅ A spa bathroom built to feel like a resort, every single morning

The finishes are what you fall in love with. The engineering is why you stay in love. That has been the Live Oak way since 1991.

Schedule your private tour of Oso Vista today. 📱 361-944-2629

Dream-Design-Build with Live Oak Custom Homes

#LiveOakCustomHomes #DreamDesignBuild #CorpusChristiHomes #CustomHomeBuilders

 Why it reads this way

The hook interrupts
An educational question ("Save or splurge?") stops the scroll before the sell begins.
Authority, then warmth
Craft facts carry the middle (framing, beams, certification). The lifestyle payoff lands after the proof.
Formatted for a phone
Short lines, line breaks between thoughts, checkmark bullets. Readable in one glance.
Every post closes the loop
A clear next step with the phone number, then the sign-off, every time: Dream-Design-Build.
Real photos first
This placeholder becomes a real Live Oak photo from the July shoot. Generated imagery never replaces your actual homes.